Strategic Thinking Month – September

by Business Coach James Hooper on August 31, 2010

Yes – it is true – September is really International Strategic Thinking Month. Once we let of the inference that the other months are not strategic thinking months – this can be a great opportunity to add massive leverage to all areas of our lives. Strategic Thinking for Life Has Some Basic Parts I will [...]

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Marketing Blitz Now On Until The End of September – Hang On to Your Hat…

by Business Coach James Hooper on August 19, 2010

Who Wants a Marketing Plan Right Now That Makes Targeted, Ready to Buy Prospects Call Your Phone? Lately I have felt like doing more marketing.  Not sure why – maybe it was being briefly lured into the marketing side of politics. So – what is YOUR marketing doing for you lately?   Do you have [...]

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Marketing Townsville

by Business Coach James Hooper on August 17, 2010

Marketing Townsville – Are You Wasting Your Yellow Pages Dollars? There is a fundamental that is often missed in local business marketing.. We can use the Townsville Yellow Pages as an example because the YP bees are buzzing again.  Your rep will be calling – asking you to DECIDE your investment for the book to [...]

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Australian Politics Advertising Frame Games

August 16, 2010

It is now Monday morning here in in Townsville, Australia – and the 2010 Federal Election is on Saturday. Adverts must cease on Wednesday night – due to the “media black-out”  - a bizarre rule that somehow helps the voters to be less “affected” by advertising.  Or something like that… Anyway – the political advertising [...]

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Why do all businesses need science more than they need attempted marketing genius?

August 13, 2010

One of my favourite stereotypes is the “Pony-tailed Advertising Genius”.   Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types generally had pony tails, odd clothes, [...]

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What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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Do you roll your eyes when someone says “Business Coach”?

August 1, 2010

In the old days when the term “Business Coach” was a bit of mystery to business owners, a coach could say “I am a business coach” – and there was sufficient novelty for people ask “what’s that?” This could then lead to a useful discussion on value.  This “novelty” affect wore out about 5 years [...]

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Shorter Video of PM Julia Gillard Using Anchoring Gestures in Election Debate

August 1, 2010

Here is a shortened video (at the bottom of the post) without my preamble about what to look for.   This is one of the best real world examples of the use of anchoring in politics I have come across.     Just watching the video will give you a better understanding of anchoring. Remember [...]

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People Cant Resist What They Cant Detect… Julia Gillard!

July 30, 2010

Has Our First Woman Prime Minister Been Dabbling in “Secret Black” Arts of Persuasion? Over the last several decades there have been many claims about conscious and non-conscious communications. Claims about how much of our communication comes “visual, auditory or kinesthetic” modes led to the boom in the so-called “Body Language” popular knowledge. When we [...]

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Every second, 4 new people are born… Our DNA says so

May 27, 2010

Our current world population is “about” 6.8 billion. Projections are that within 25 years, at the current rates, there will be 10 billion people on the earth. If we do some ‘back of a napkin’ maths, this means an additional 3.2 billion people in say 25 years, give or take a month or two.  25 [...]

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